On Wednesday, July 13, at their newly-purchased, fully-remodeled commercial property at 535 West Main St., Rebel Interactive Group celebrated the opening of their 25,00- square-foot office building.
The digital marketing agency had called Southington home for nearly eight years, but as the company has grown exponentially — even through the pandemic — and the needs of clients and employees have shifted, Rebel leadership has acknowledged that a change in space was needed to reflect the change in mindset.
“From the first moment we met (Cheshire Economic Coordinator) Andrew Martelli and (Town Manager) Sean Kimball, we felt the warmth of the Town of Cheshire,” said Allison Minutillo, president and owner of Rebel, who has also served the role as lead project manager on the renovation project. “Since then, endless business owners, residents, local officials, and community members have reached out to congratulate us, introduce themselves, and collaborate on future initiatives. We have felt incredibly welcome the entire time, and Cheshire has felt like home since day one.”
Rebel’s new headquarters will include state-of-the-art facilities for video and photography production, a podcast studio, warehouse space, and collaboration spaces.
However, the most important feature, says Bryn Tindall, CEO and owner of the agency, is how the space reflects the future of Rebel.
“We needed a physical location that matched the vibe and vision for our brand. We only looked at this one property and knew the moment we walked in that this was it,” said Tindall. “We are confident a company like Rebel Interactive Group and our ecosystem of brands such as RebelWare (a SaaS company) and Rebel Academy (a mixed media learning/education platform) will bring forth the vibrancy of the Cheshire community.”
“We plan to be here for the long haul — bringing jobs to the area, young professionals to enjoy Cheshire’s businesses and activities, and to support businesses with the digital marketing expertise of a big agency with the feel of a family-run one, because we are one,” said Minutillo.
The ribbon-cutting ceremony at Rebel Interactive Group’s headquarters was hosted by the Cheshire Chamber of Commerce and included remarks by Rebel leadership and local and state officials.