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Calling all Connecticut Stop & Shop customers—now through July 10, or while ticket supplies last, shoppers will have the opportunity to help support pediatric brain tumor care and research at Dana-Farber Cancer Institute through Stop & Shop’s annual Triple Winner® Game. Customers who give a $1 contribution* to the Jimmy Fund receive a Triple Winner scratch ticket and could be an instant winner of either a free product or cash prize up to $10,000 or could receive a product coupon.
Stop & Shop, in partnership with the Boston Red Sox, has raised $54 million through the Triple Winner Game. This year, the company aims to raise another $2.5 million through its in-store campaign, “Donate Hope.” The Triple Winner Game, started in 1991, supports the fight against pediatric cancer at the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber, the most comprehensive research and care center for pediatric brain tumor patients in the United States. This program also provides children with in-depth intellectual and emotional support to help them adapt to their lives post-treatment.
“2014 marks the 24th year of the Triple Winner program and so far we have raised $54 million for pediatric cancer. I am incredibly proud of our commitment to helping eradicate children’s cancer and I am so thankful for the on-going support we have received from our customers, associates and friends,” said Joe Kelley, president of Stop & Shop New England Division. “This year, we aim to raise $2.5 million more in support of hope—hope that one day no child, parent or family ever has to take on this battle.”
“The support of Stop & Shop continues to impact treatment of brain tumors beyond children,” said Mark Kieran, M.D., Ph.D, director of the pediatric medical neuro-oncology program at Dana-Farber. “In searching for the cause of craniopharyngioma, a rare but often debilitating brain tumor in children, we included adult samples as well. Our recent discovery of the activating mutation that causes this tumor in adults will likely have significant clinical impact for them and reinforces how similar diseases in adult and pediatric patients can have completely different causes. The search continues, all due to the continuing support of the Stop & Shop family.”