Local Display Advertising Rates

Effective April 1, 2008

Click here for a printable version of the display advertising rates

Click here for the Credit Account Application

The following rates will apply for column inches of local display advertising used during a calendar month.

Click here for the 2008 Special Sections Calender

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Column Inches (Width)

1 Column ad = 1.875 Inches Across
2 Column ad = 3.875 Inches Across
3 Column ad = 5.875 Inches Across
4 Column ad = 7.875 Inches Across
5 Column ad = 10.0 Inches Across

Five Columns to a page
Full page advertisement 10" x 15.5"
Centerfold 21.25" x 15.5"

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Copy Deadline

Display Advertising: Monday 3 p.m.

Special Sections: Thursday prior to insertion

Proof Deadline

Friday 3 p.m. prior to next Thursday's insertion

Special Sections

Monday, one week prior to insertion

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Spot Color:

Red or Blue $80.00 - 21” & Over

Red or Blue $50.00 - Under 21”

Four Color $165.00

26 week commitment $135.00

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Legal Notices:

Rate: $1.15 per line

Display Legal Rate - (For ads 2 or more columns wide) $8.75 per inch

National Rate:

$11.55 per column inch. Subject to agency discount of 15%

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Proof Ads:

Proofs of advertisements are shown for correction only. Revisions of any kind are subject to additional costs based on time required for such revisions and will be made providing revisions will not delay publication. Ads which the advertiser wishes to see before their publication must be received by 3 p.m. on the Friday before publication. Copy changes on proofs must be received by 3 p.m. on the Monday prior to publication.

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Preferred Position:

Add 15% for specific page and/or for location on page (1/4 page minimum), when granted. We will try to accommodate position when possible. Position will not be granted if it delays the publication of The Cheshire Herald.

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Policy All Classifications:

Publisher reserves the right to reject any advertising whether wholly or in part if deemed unsuitable. Publisher liability for errors/omissions in copy shall not exceed the cost of space in which the error/ommision occurs in the first insertion. Advertisers must inform The Herald of the portion of the ad that is incorrect after the first insertion or be liable for the succeeding errors that are printed in future ads. In no event shall The Cheshire Herald be liable for consequential damages of any kind. No cash adjustments made.

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Billing Terms:

Invoices are payable upon receipt on approved credit. A signed, completed credit application must be submitted and approved before any credit will be extended. Otherwise, cash in advance. Issuance of credit is at the sole discretion of the publisher. All card of thanks, liquor notices, and social notices require cash with order. Any accounts with outstanding balances are subject to immediate cancellation of credit.

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Why The Cheshire Herald?

Each week Cheshirites enjoy reading The Cheshire Herald. Established in 1953, it has become a town institution, providing complete news and photo coverage of the town. It is delivered to over 7,200 homes a week, and is read avidly by virtually every resident.

The town of Cheshire, located in central Connecticut close to the major interstates (I-84, I-691 and I-91), has long been known for being a small, attractive town close to many urban markets.

People are attracted to Cheshire because of its fine school system and the many other services offered. The 27,000 residents have a much higher than average per capita income. They have proved their concern for the future of the town by preserving their historical areas and supporting conservation efforts.

Cheshire is the fourth most affluent community in Connecticut, outside Fairfield County: Households earning $150k plus:

West Hartford	2,448
Glastonbury	1,923
Avon	1,714
Cheshire	1,698
Madison	1,564
Farmington	1,507
Guilford	1,381
Simsbury	1,235

Source: 2002 Projection of 2000 U.S. Census Bureau Data

Cheshire is a highly educated market:

Percent High School Graduate or Higher: 92%

Percent Bachelor Degree or Higher: 48%

Cheshire's spending consistently ranks high:

Cheshire, part of New Haven County, outspends most towns within its area. Out of 24 zip codes in this county, we consistently rank in the top 7 in major expenditures, i.e. furniture, new automobiles, major appliances and travel.

Source: 2000 Bureau of Labor Statistics consumer Expenditure Survey.

Cheshire, Connecticut is centered on the trade routes.